Early audits revealed a fragmented design landscape. Inconsistent styles and naming conventions across teams plagued Curology's digital product, internal collaboration, and time to market.

The solution: A unified core design system that addressed inconsistencies, streamlined workflows, and empowered all teams to contribute efficiently.

Squeeze was designed for cross-functional collaboration. By establishing a shared design language and foundation, it fostered better communication, efficiency, and understanding across all teams.