Nescafé

A coffee shop for people that don't wanna buy coffee

9.2%
increase in brand awareness
80%
sales increase while open
Design
UX Design
UI Design
Copywriting
Testing
Research
Team
Work In Progress
Red Square Agency
A "coffee shop" experience that fosters community and brand loyalty—without actually selling coffee. That's what Nescafé and Work In Progress wanted to create. They created a taproom where customers bring their own Nescafé sachets and use provided hot water taps to make their drinks. We were tasked to design the crucial entry experience: a user-proof, sachet-scanning interface that would grant exclusive access to the taproom.
Full project details
An image of the Nescafe Coffee Taproom door unlock screen
Through user research and testing, we explored various design iterations, ultimately landing on a simple and efficient solution that had concise language, prominent visual guides, as well as audio feedback. Essentially user-proofing the unlocked experience.
Nescafe sachet unlock countdown
Nescafe sachet unlock countdown
Nescafe sachet unlock countdown
Nescafe sachet unlock countdown
Nescafe sachet unlock countdown
The Nescafé Taproom successfully launched, offering an exclusive space for Nescafé lovers to connect and work, while igniting brand love, loyalty, and a healthy dose of envy from competitors and consumers.
Beyond the sachet scanning, we extended our expertise to other aspects of the Nescafé Taproom experience: We designed and built an email campaign to announce the taproom and its unique concept.
Nescafe Coffee Taproom email design
Nescafe Coffee Taproom email design
Nescafe Coffee Taproom email design
Nescafe Coffee Taproom email design
Nescafe sachet delivery email designs

Work & Case Studies

Curology

Sign Up Flow

22% conversion increase

Y Media Labs

Identity+

Nescafe

IxD

9.2% lift in brand awareness

Curology

Design System

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First Gen

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MVP

Blitz Draft

Pre-Seed Kit

Coming Soon

State Farm

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Curology

Sign Up Flow

22% conversion increase

Y Media Labs

Identity+

Nescafe

IxD

9.2% lift in brand awareness

Omaha Steaks

First Gen

Curology

Design System

Signature Aviation

MVP

Blitz Draft

Pre-Seed Kit

Coming Soon

Omaha Steaks

Next Gen

Traeger Grills

App Redesign

State Farm

Coming Soon