The Challenge: Omaha Steaks, a beloved heritage brand, had fallen behind in the digital age. While they still dominated the market, their online presence was dry, sterile, disorganized and forgettable.

The Delivery: In just six sprints, we partnered with Omaha Steaks to completely reimagine their digital brand experience, crafting a new art direction and UI/UX that was both modern and deeply rooted in their heritage.

The Result: The new design system and reimagined digital experience positioned Omaha Steaks for renewed growth in the digital age. By embracing their heritage while infusing a sense of warmth, indulgence, and simplicity, we helped them connect with a broader audience and reignite their brand's appeal.